For many, the LEGO brand brings up fond childhood memories of hours spent building multicoloured houses and landscapes out of the classic bricks. Since being introduced in 1934, LEGO toys have been entertaining and educating generations of children and continue to do so today. The LEGO brand originated from Denmark and the name "LEGO" comes from the Danish phrase "Leg Godt", meaning "playing well". This buying guide will help you choose the perfect LEGO toy for your child to do just that.
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LEGO DUPLO bricks are created twice the size of regular LEGO bricks and are particularly suitable for children aged 2 to 4. LEGO DUPLO bricks are easier to pick up and stack, and are great for developing your child's motor-skills whilst also allowing your kids to have fun without risking injury.
A LEGO DUPLO brick tub is the perfect starter set with an assortment of building bricks and plates. Your child can recreate every day life with the LEGO Ville play sets such as Fire Station and Farm. The possibilities are truly endless.
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4 to 6 year olds can concentrate for longer and build more complex LEGO structures! If you're looking to introduce your child to the building play pattern, consider getting DUPLO palaces and castles. Once they're familiar with how LEGO DUPLO works and are up for a new challenge, children of this age group can also start playing with regular LEGO bricks and themed LEGO play sets. LEGO Pirates or LEGO City are fantastic for role-playing and can keep kids entertained for hours1. An iconic LEGO range is the LEGO Creator assortment. This is perfect for children who have just started school, as each set features incredibly detailed and unique models. LEGO creator offers pure creativity with building instructions for three different models in each set. For example the LEGO Creator Super Soarer 6912 offers an intricate design to help develop your child's model building skills.
The LEGO Technic range features toys that accurately mirror real world technology like forklifts and motorbikes, which will make for an interactive playtime experience. There are products available for beginners as well as older children.
Themed play sets your child may enjoy include LEGO® Star Wars™, LEGO® Harry Potter™ and LEGO® The Lord of the Rings™. The LEGO Mindstorms product range is a good purchase for young science buffs (and maybe parents too!). Let them explore advanced concepts of technology, engineering and mathematics by designing and constructing functioning robots2.
The LEGO Brand believes that, "development of imagination is a lifelong process"3. LEGO building bricks, themed play sets and more complex product ranges can foster creativity and learning. "Top Gear" co-presenter James May successfully built a LEGO house large enough to house a human - just one example of the creative potential that the LEGO brand offers!
Right in time for the 50th anniversary of the LEGO brick in Australia, Google Chrome and LEGO Australia has announced an exciting and innovative project titled"Build", set to be the largest LEGO set the world has ever seen! Placed upon a Google Maps view of Australia and New Zealand, Build is a virtual 3D building experience that lets you construct famous landmarks, such as the Sydney Harbour Bridge, and share your creation online4. As you can see, the LEGO brand offers entertaining toys and play sets that foster creativity at every age level. Nothing left to say for us but: Ready, steady, build!
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